Title: Your Case for Support: Becoming Fluent in Your Donors’ Language
主持人: Doug Diefenbach, VP, Strategy & Brand, Foster Avenue

The first truth of every fundraiser: donors aren’t giving to support your organization — 他们’re giving to achieve higher objectives that 他们 价值. Clarifying that connection is the job of your case statement – the crucial document that underpins and guides all your donor-directed communications, from cultivation pieces to proposals, 年度报告, and social media – and which is fundamental to energizing your organization’s culture of philanthropy.

Ranging from the strategic to the highly practical, this workshop in “case craft” is 应用程序ropriate for development professionals, 非营利组织 communicators, executive and volunteer leaders – or anyone facing the challenge of representing an organization to its constituents. By learning to develop rock-solid answers to every donor’s “why now, 为什么在这里, 为什么这, and why me” questions, you will pinpoint your organization’s unique philanthropic 应用程序eal and present your fundraising priorities not as dry projects, but in terms that resonate with donor interests. Discover the rational, stepwise process for articulating your organization’s underlying 价值s – 价值s that your donors will recognize readily and support generously.